Did you know that globally, the beauty industry represents a $445 billion industry? That number will likely to continue to grow in coming years.
No matter where your beauty priorities lie, we can all benefit from saving a few extra dollars and making smart frugal choices.
As it turns out, the top beauty secrets can save you serious money and keep you looking gorgeous.
Let’s get into what you need to know!
1. Wear Your Sunscreen
Your mother nagged you to slather it on the at the beach. Every health and beauty magazine has an article boasting sunscreen’s virtues.
But, most of us still don’t put it on nearly enough. In fact, only 14% of men and 30% of women report using sunscreen regularly.
We can do better, and if you’re looking to maximize one of the top beauty benefits for anti-aging and healthy skin, don’t look further than your local drugstore.
Everyone benefits from sunscreen (yes, even if you have darker skin). One in five Americans will develop skin cancer in their lifetime, and that should be more than enough evidence for you.
The American Academy of Dermatology recommends that you wear sunscreen that offers:
- SPF 30 or higher.
- Protection against UVA and UVB rays.
- Water resistance.
Slather sunscreen on any skin that’s exposed from clothing. You’ll want to apply about 1 oz (a shot glass) on the body. Put it on around 15-20 minutes before going outdoors.
2. Drink Your Water
You know you should be guzzling down your H20. Even though water touts numerous physical benefits, it’s also one of the best beauty secrets in the industry.
Water hydrates your skin and promotes a youthful, glowy appearance. It also reduces the appearance of bloat, which can make you look healthier overall.
The urine test is a simple way to determine if you’re consuming enough water. Pale yellow or clear urine indicates adequate hydration, so make sure you’re checking!
3. Make Your Makeup Last
Got a thing for eyeshadow palettes? Own every lipstick color under the sun? That’s not a problem, but you could be throwing away money without realizing it.
Make it a rule of thumb that you will use all your makeup that you buy. This serves two purposes. You will be dissuaded from impulse purchases and you will get creative with how you use your products.
Just make sure that you keep in line with the average lifespan of cosmetics. These guidelines include:
- Powder products (blush, bronzes, shadows) – toss after two years.
- Cream shadows and blushes- toss after 12-18 months.
- Mascara- toss after 3 months.
- Pencil eyeliner- toss after 2 years.
- Lipstick/liner- toss after 1 year.
- Concealer- toss after 12-18 months.
The takeaway? You don’t have that much time to use all your makeup! Get creative with what’s already in your stash!
4. Leave Items in the Shopping Cart
Take advantage of one of the best beauty secrets on the market today by “buying and leaving” products in your shopping cart.
All you need to do is go to the company website, add the desired items to cart, and leave them there without checking out.
Many times, the company will send you a friendly reminder about the items in your cart. They will also tack on a discount to encourage you to change your mind.
This strategy is used best when you already plan to buy the products – not when you’re just browsing around and easily tempted to spend money!
5. DIY Your Manicures & Pedicures
The nail salon can be a serious money trap. Even though they may look gorgeous, it’s easy to get caught up in needing to drop $50-100 every few weeks on your claws.
With that said, if you purchase a few high-end nail polishes and top coats, you can definitely learn to make a lasting manicure or pedicure.
Save the nail salon for special occasions. Do your own nails (it’s a form of self-care!) Who knows? Maybe you’ll start learning how to do your own fabulous nail art!
6. Try Out Groupon
Looking to save on a haircut or waxing service? Need professional makeup but don’t want to spend top dollar?
Groupon is one of the hottest beauty secrets and a great way to try out new services at a fraction of the cost. Typically, stylists and cosmetic artists want to attract new customers. As a result, they will promote their services at a serious discount.
Groupon also has an extensive “Goods” section with an expansive assortment of hair and beauty products.
This is a great way to save money on services that you already plan to buy! Just make sure to read the fine print and check any terms and conditions before purchasing.
7. Say Yes to Rewards Cards
Both Ulta and Sephora have rewards systems where you can accumulate points to exchange for products. Many other cosmetic companies are also following suit and rewarding loyal customers.
Best of all? It’s not just makeup stores. Many department and drugstores also have loyalty programs where you can earn points or dollars for your purchases.
If you shop regularly at certain stores, it’s worth checking out their rewards systems. You may be able to score some serious deals (and get some nice deluxe samples!)
8. Multitask Your Products
The best beauty secrets are the ones that maximize your time and minimize the cost.
Look for products that offer more than one benefit when you’re out shopping. For example, purchase foundations that already have built-in SPF properties. Grab the makeup tubes that have mascara on one side and liquid eyeliner on the other.
Multitasking products tend to save you money. They also tend to be kinder to the environment, and they take up less storage space overall. Talk about a win-win on every front.
9. Buy in Bulk
Smart shoppers know that buying in bulk is a great way to save on groceries. It’s also one of those lucrative beauty secrets that you can seriously benefit from.
If you share a bathroom with roommates or family, consider buying various toiletries (like soap, shampoo, lotions) in bulk.
Typically, multipacks or economy sizes will cost less in the long run. However, you’ll always want to check the prices to make sure. A quick moment spent comparison shopping will reveal the best deal.
Just make sure that you’re being realistic about how quickly you will use everything. Since many products do have expiration dates, you don’t want to be stuck with a bunch of leftover, unused product.
10. Go For the Dupes
No longer one of those exclusive beauty secrets, many companies offer “mimic” products at a fraction of the upscale product’s price.
A simple Youtube, blog, or Instagram search will give you everything you need to know. As many professional makeup artists also want to score deals, they are often happy to show you side-by-side comparisons of “dupe” products.
You can also check the ingredients yourself! Many drugstore products use the exact same or very similar ingredients as the high-end manufacturers.
11. Take Care of Your Body
This should go without saying, but one of the best beauty secrets lies within! Frugal living is all about prioritizing what matters.
If you’re not taking care of your body, no amount of beauty products can fix that. Make sure you’re prioritizing your physical health by:
- Eating a balanced diet (veggies, proteins, good fats).
- Exercising regularly.
- Following an appropriate sleep schedule.
- Limiting alcohol.
- Quitting smoking.
Not only will you feel better by taking care of yourself, you’ll look better, too. If that’s not an incentive to make yourself a salad today, we don’t know what is.
12. Redefine Your Own Sense of Beauty
In a world inundated with messages about the ideal beauty standard, it’s easy to get caught up in all the compelling marketing.
It’s important to remember this bottom line: advertising is intended to make you spend money.
That’s one of the most important beauty secrets to remember. Cosmetic companies want to tell you that you aren’t necessarily “pretty” or “skinny” or “attractive” enough. They want to sell you their products to convince you otherwise.
Don’t fall victim to their traps! You radiate your own beauty, and it’s important for you to rock it in the best ways you know how!
Got curly hair? Who says you need to straighten it? Have freckles? Don’t just automatically assume you need to cover them up!
The most beautiful people are the most confident people. Challenge the status quo – those are the beauty secrets marketing companies don’t want you to find out!
Final Thoughts on Frugal Beauty Secrets
With the right strategies and mindset, you don’t need to choose between saving money and looking beautiful! Furthermore, you shouldn’t have to choose!
Interested in learning more clever ways to save more money? Check out our blog today!