With more consumers going online to purchase products and services than ever, it’s crucial to keep traffic flowing into your brick and mortar store.
If you’re wondering how to bring more sales to your brick and mortar business, there are several creative ways to increase foot traffic and keep it flowing in.
Read on for a list of five clever ways you can improve and increase foot traffic and sales for your brick and mortar business to help you stay profitable.
1. Share Your Expertise with In-Store Workshops
You’re probably quite passionate about your business, so why not share that enthusiasm with your customers? Consider hosting a special in-store workshop or a meet and greet with your customers to keep the foot traffic flowing.
An in-store workshop is a great way to stay engaged with customers and to encourage community involvement. Your workshop can be about anything you like, and it can also be a wise way to encourage people to purchase products while they’re there.
If you sell scarves and accessories, you could host a workshop that teaches people new ways to wear them. Perhaps your store sells home decor, and you could host a workshop that talks about how to frame artwork or how to decorate the home in new, creative ways. This simple event is a wonderful way to meet new people and showcase your expertise in your niche.
2. Advertise A Special VIP Shopping Experience
One effective and clever way to bring more people into your brick and mortar business is to offer a special VIP shopping day. For your loyal customers, this experience can showcase just how much you appreciate their business.
VIP shopping days can include things like special discounts, goodie bags, and more. It’s a wonderful way to express your appreciation for your customers while garnering the interest of new ones.
If you don’t currently offer a special reward or membership program, simply host a “customer appreciation sales event” instead. Whichever you choose, just make the event special so that people will be excited to come in and see what you have to offer. Don’t forget to market the shopping experience online, through email, and on your social media accounts.
3. Use Your Brick and Mortar Business to Work With Other Local Businesses
More online companies are working in collaboration with other brands to help spread the word about their products. You can do the same thing by talking to other businesses in your area and coming up with a collaboration of your own.
Partner with another company and host a special dual sale, or bring their products into your store as a special limited-time feature. When you work together, you can help each other bring more foot traffic to your respective stores.
Local collaboration with other businesses is a great way to get to know each other, meet new people, and hopefully gain new sales. When you partner up, you can market yourselves in a whole new way that will gain new interest. This partnership can be temporary for a special sale, or you may end up developing a collaboration that lasts a lifetime.
4. Be Accommodating and Flexible
Today’s modern customer is accustomed to getting things quickly and at the touch of a button. As a brick and mortar business, it can be challenging to offer customers exactly what they want, when they want it.
If you currently only accept cash, you could buy an ATM to make it easier for people who only carry credit cards. If your customers prefer shopping in the early evening, extend your hours if possible.
You don’t have to let your customers take over your business completely, but the more flexible you are, the more sales you’ll likely get. Any time you make changes to your hours or other new things, make sure you’re marketing it so that everyone knows about the updates. Restocking popular items is another easy way to market yourself and bring in more foot traffic.
5. Engage Like Crazy on Social Media
One of the easiest yet most effective ways to increase foot traffic is to stay fully engaged in social media. Answer customer questions, post updates frequently and make your presence known as much as you can.
Come up with a creative hashtag about your business, then use it on your Facebook, Twitter, and Instagram posts. Take lots of fun pictures of your store and your staff so that people really feel like they’re a part of your business.
Social media engagement is practically free, yet it’s also one of the most profound ways you can increase sales. Remember to maintain a friendly tone and post as often as you can so people know you’re there. Use a variety of mediums including colorful photos, videos, and clickable links if you can to increase interest and engagement.
Get the Foot Traffic Flowing
Whether you decide to use one or all of these ideas, try them out to get more foot traffic into your brick and mortar business. With some creativity and more engagement, you should start to notice more customers and more sales.
Remember to engage with your customers on social media and host events so that people are interested in what you have to offer. The more you can do, the higher your foot traffic should be as time goes on.
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